Information Architecture and User Experience

Information Architecture and User Experience

A great content strategy combined with the perfect message and the most relatable brand image can fail horrendously if one does not put much effort into the user experience. A website that has all the essential components but misses the critical aspect of a smooth user experience fails to convert viewers into actual customers.

We give significant attention to such aspects, and therefore we make sure that your website is unique and intuitive. Indeed, a business that does not have an engaging website these days loses a considerable amount of customers to its competitors.

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Taking a structured approach to build your website

It is widely thought that creativity is a random process and happens out of the blue. However, this is not the case when it comes to developing a website designed to connect with your target market to bring in the conversion rates that you expect.

Creativity thrives when there are certain limitations. It is because of this that our team makes use of the standard procedures that are proven to be successful in creating the perfect website that your customers will love. 

Our team understands the importance of user personas that it utilizes to understand your target audience better. A user persona, however, is not a standard creating a fictitious person with no research backing. 

Therefore, our method involves extensive research regarding your target audience for us to develop a persona that most accurately represents the potential visitor of your site. From age, educational background, online presence to a more important details such as the types of products bought, lifestyle and demographics; everything is taken into consideration to design user personas.

These personas then aid us in terms of developing the website and creating content that will connect with the viewer throughout. This also helps in making the website more relevant to your audience which in turn lets the audience realize that you know what they want. 

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Sketching out the design

As mentioned, our team does not take a haphazard approach toward developing a website. Each page of the website is prudently designed, and their order is meticulously analyzed based on the priority each page holds.

This implies that pages which lead the potential viewer to your actual conversion page are placed appropriately so as to direct the customer in a step-by-step fashion having explained to him or her about your product and why it is the right one for them.

Wireframes are therefore a common part of our process as they help us design the website better. It is also helpful in giving us an idea regarding how well it resonates with the characteristics of your target audience reflected by the user personas. 

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Content Placement and Navigational Ease

A website that has chunks of text that do not seem to end rarely interests the user. The viewer needs a short and succinct message of what your product is, why it is better than that of the competitors and where can they buy it. 

All of this needs to be incorporated in the relevant pages and with the natural navigational ability so that the viewer does not leave your site before coming to the call-to-action page. The team at Development New York understands your audience from the root level and hence designs the website accordingly.