E Commerce Design

E-Commerce Design

An e-commerce website is practically bringing a traditional brick and mortar store onto a digital screen. This transformation may seem quite a simple task. However, once you get into the details, there is a myriad of factors that need to be taken into consideration to build an effective e-commerce website.

We have an exceptional team of people who are well-versed in the art of all things e-commerce. They understand what makes visitors come to your website in the first place, all the way through to the elements that prompt them to buy your product. 

---

Designing for Flexibility

The one thing that differentiates a mature e-commerce site from a rudimentary one is the degree of flexibility that it offers. This is because setting up a virtual store goes beyond simply displaying the products that you are selling.

Just like a physical store, the website design should be flexible enough for the viewer to have an overall look at the product categories and be able to choose the product that he or she wants with ease. 

Also, features such as suggested pages, related products, and promotional offers can greatly enhance the traffic that you attract. This is because viewers do not want to spend time browsing through each and every product.

Rather, they want to instantly be directed toward the type of product that they are looking for. Also, features of the products and the benefits that they offer need to be succinctly explained. It does no good placing big chunks of texts about the product.

Shortlists that give an overview of the relevant features can be helpful. Furthermore, one other critical aspect of every e-commerce website is the payment portal. No doubt that this is where you are potentially prompting the user to turn into an actual buyer. 

Therefore, the payment system needs to be perfectly designed so as to provide the customer with a complete peace of mind. At Development New York, our team understands such matters and handles them skillfully.

---

Analyzing the objectives

As with everything else, designing an e-commerce website is not something that happens in a vacuum. This implies that before our team embarks on developing the website, it makes sure that it understands the goals and objectives of the website clearly. 

This is because each page of the website needs to be designed accordingly. Such an approach ensures that the website provides an entirely seamless user experience thereby reinforcing your brand image and increasing consumer traffic.

Sometimes viewers simply like to browse an e-commerce website in the same way as they like to visit a store. However, they are most likely to make a purchase if they find something that is relevant.

This can only be done if each page of the website is designed in a way that leads the customer to what he or she is looking for. For this to happen, our team makes sure that the objective of each page is clearly outlined and the overall goals are in sync.