Content Strategy and Copywriting

Content Strategy and Copywriting

Content writing has evolved into a critical determining factor for your target audience becoming your actual customers. An effective content strategy can go a long way by giving you the conversion rate that you expect. 

Our experienced writers have the right knowledge and expertise to turn words into compelling messages that speak out to your target audience on a more personal level. Without such content marketing, no business can stand out in the crowd.

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Writing to Extend your Brand

The brand image that you want to create is the life and soul of your business. No matter how superior your product is relative to that of your competitor, a strong brand image determines how much successful you will be in the market. 

Moreover, a brand strategy cannot succeed without right presentation. Although visuals are an important aspect of the brand image, a compelling brand story, however, is what makes your target audience tick. 

Creating such a brand story is an integral part of your content strategy. A brand story is not simply about telling your target audience how you started or how great your business has become; rather, it is explaining to your consumers why your product is a must-buy.

It is this element of ‘Why?’ that most resonates with the target market. This is where our experts come in to write compelling content that connects with the customers from an emotional standpoint. 

In the end, the collective impact improves your brand image and gives your audience a thorough understanding of why your product is the right one for them. 

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Maintaining a flexible content strategy throughout

Being in the field of marketing, the one thing that is a rule of thumb is that no consumer stays at the same stage of the conversion funnel. It is an ever-changing process that requires the marketer to keep updating himself to remain relevant. 

Your potential customer might be at the stage where he or she is only aware of the problem that he or she has. They may not be familiar with the available brands that are likely to serve their needs. 

As such, writing style for customers at this stage differs considerably from the style of writing for those who have already tried your product. Content for the former will be largely explanatory while content for the latter will mostly be concerned with maintaining good business relations so that a strong brand loyalty gets established. 

However, the different writing style does not mean a different message. Indeed, every type of content needs to reflect the same spirit of your brand image throughout the conversion channel. Remaining consistent in terms of the brand image while being flexible so as to relate to the customer more effectively is what we excel at. 

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Optimizing Content for better Search Ability

Content that is not SEO friendly is no content at all. At Development New York, we are extremely prudent with regards to the quality of the content in terms of being search engine optimized. 

SEO friendly content requires the writer to be concise while delivering the relevant message to the viewer. This goes for all types of content meant for social media, how-to guides, landing pages, etc.

We are well aware of such subtle aspects of a content and copywriting strategy, and you can be sure that our team handles such issues with skill.